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How will Google Hangouts in Android mobile change the Market?

Google hangouts have already attracted number of people to switch from traditional Google and Facebook chat. We can also guess that some of the Skype users have moved on. The biggest advantage and differentiating factor of Google Hangouts is the factor of conferencing. This is an amazing technology that is being offered for free. Though these kinds of features were available on Skype premium version, which is a paid version, users were not familiar with it. Most of the users are looking for free features that are really amazing and exciting to use. Google Hangouts is one of them. The only disadvantage of Google plus and Google hangouts when it came live was the mobile support. After rolling out, Google added mobile apps that did not have support for Google Hangouts. Most of the users were really not happy about this. However recently Google made this big announcement that Android phones will now support Google Hangouts and one can do video conferencing over mobile phone. This is a great gift for users who have been waiting for a long time.

What’s the big deal?

You might be wondering what is in it for us. Here is what we think this can be a game changer. Any free phone calls app that supports video is considered to be lucrative and it is used by multiple users. Now these features are getting integrated with the Operating System (as in the case of Apple Facetime) or the Operating System providers are launching apps (as in the case of Google Android). We also have top tier providers like Skype and Facebook offering their version of apps that are being downloaded by millions of people.

Today the level of internet penetration is so high that one day internet will be anywhere and everywhere – Like office, home, bus, train and flight etc., In this case the user will be connected to internet every time. What makes us think that he will take his cell phone and call through his carrier to convey things to his friends. All he would do is take an app, call or text and convey the message. It is absolutely free, right? Why would anyone pay when there is an option of doing it for free?

This is the level of impact that an app like Google plus with Hangouts will bring to the table.

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